If you are interested in a management career in fashion retail merchandising you should consider getting a degree of fashion merchandising management. The tools you need to succeed in this role can be acquired in just such a program and will only serve to benefit your career path. Fashion, general retail, tradeshows, and automotive merchandising are all areas within which you will gain expertise with a degree in merchandising management.
Fashion Merchandising Management programs (also known as fashion business) provides the skills you need to succeed in a fast-paced and ever-changing industry. Career opportunities are plentiful in areas such as fashion buying, coordinating, merchandising, advertising, display, public relations, styling, sales, marketing and e-commerce.
Fashion merchandising is an area of the fashion industry that requires specialized skills in everything from marketing, buying, sales and management to negotiation, customer relations and creative technologies.
A fashion merchandiser may work for a textile manufacturer, a designer or a fashion retail outlet such as a department store, children’s clothing store or a discount store. He or she is well-versed with the fashion industry as well as the socio, cultural and economic aspects of textile production. A fashion merchandiser is also required to be in touch with market trends, fashion updates as well as popular preferences in a particular locality.
Students in fashion merchandising management learn how to manufacture, buy, promote, and sell fashion items, from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).
As a student in fashion merchandising management, you’ll learn about fabrics and textiles. You’ll also get to study the cultures and subcultures that shape the way people dress.
Fashion merchandising management combines fashion merchandising with a business and management education. Careers in fashion are highly competitive and few in number and those with a degree in fashion merchandising management often have an advantage in pursuing employment in the field over those with traditional design or merchandising degrees.
Fashion merchandising management careers
Apparel Product Engineer; create garments using computer-aided drafting equipment, rendering them in design form to be used in manufacturing.
Buyer; work for retail clothing establishments and make determinations as to what the store or company will purchase and sell to the public, calculate and predict the projected cash flow of a business, allowing them to make more informed choices in purchasing inventory.
Managers and Owners; overseeing the department store’s employees and merchandise of the store. Additionally, they may use their skills to open their own boutique.
Market Researcher; conduct studies of consumer tastes and opinions in regard to fashion. They may work directly for a company or store, for a larger advertising or marketing company, or independently as self-employed consultants.
Studding fashion merchandising management will give you a broad business foundation, learn to relate business principles to merchandising, as well as get a combination of theoretical elements and practice with applications. The specifics of what you will learn are as follows, and are essential to your career, In addition, to these, you will learn how to present apparel and accessory, image consulting, fashion merchandising, overall retail merchandising, fashion or accessory purchasing, retail purchasing, boutique maintenance, specialized marketing, assessing consumer needs, projecting sales and more, as fashion merchandising management is such a broad area.